Make Your Web Presence More Profitable and Interactive
Your website is probably one of the primary ways your organization provides information to prospects
and customers. For some, the website is little more than an electronic billboard, but that may not be enough these days. Is your web presence everything it needs to be to deliver the right information, generate interest in your products and services and ensure a positive overall brand experience?
Aeturnum is working with a number of organizations to help them create a dynamic, branded web presence that generates qualified leads, facilitates transactions and streamlines customer self-service. We leverage intelligent search capabilities to dynamically align content, messaging and offers to the prospects’ or customers’ specific interests and needs. Below are brief snapshots of how these solutions are helping companies increase revenues, improve customer satisfaction and reduce customer service costs:
ERP Software Provider - Customer Support Portal – Aeturnum worked with this software company to provide a more efficient support portal for its customers. The new site provides support across the various product suites to allow customers to find bug fixes, initiate support requests (ticketing) and obtain documentation. It allows quick access to relevant information based on customer and partner queries and provides an easy-to-use, navigational interface that guides customers through a logical access path to resolve issues. The key benefits include enhanced customer experience and call center deflection.
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Major Global Publisher - Content Monetization/Enhanced Customer Experience – This magazine publisher is deploying customer-facing search functionality across a number of Internet sites for its flagship publication. The project includes sophisticated web service integration, metadata tagging, data cleansing and taxonomy development. The portal environment will support subscription management functionality, provide an innovative search experience and deliver high resolution imagery to the user community.
Financial Services Firm - Content Delivery/Enhanced Customer Experience – This financial services firm provides financial reporting information (balance sheets, income statements, etc.) for companies located in Brazil, Russia, India and China. Aeturnum is helping the firm leverage Microsoft FAST as its search solution to allow customers, typically investment managers, to quickly retrieve available information to assist with their investment decisions.
US Government Agency - Content Delivery – Aeturnum is part of a multi-organization team engaged in developing a solution that collates and normalizes healthcare research information from different sources. It also enriches the information by automatically tagging it based on semantic structure and provides an easy to use web interface for members of the public. This solution is aimed at providing members of the public with a single point of access for healthcare research information.
Professional Medical Association - Technical Process Improvements – This member organization leveraged Microsoft FAST to provide enhanced search functionality to its members to access research and published articles. Aeturnum created a deployment package to automate the installation of enhancements and a disaster recovery solution.
Content Delivery/Enhanced Customer Experience – Aeturnum has also been part of Microsoft Consulting’s solution development team for clients in cable television, media/entertainment and technology manufacturing. Our team members have been involved in the design, development and QA of these end solutions as a part of the larger FAST/Microsoft team. The focus of these engagements has been to enhance the customer search experience and personalize it to highlight the customer’s topics of interest and map them to existing products and services. This information provides both cross-sell and up-sell opportunities.
Bahrain Telecom (Batelco) - Enhanced Customer Experience via Web, Smartphones & WAP – This Mideast telco’s existing B2C portal needed to be transformed from a static online phone directory application into a feature-rich, highly intuitive and cutting edge experience to attract and retain customers. With an ever-expanding mobile customer base, Batelco wanted to be the leader in enabling mobile search and map-based location proximity of businesses for its B2C clients. In response, Aeturnum created an easy-to-use and maintain multi-channel application to meet the wide range of needs of Batelco’s customers. Users in Bahrain possess a variety of mobile phone types, ranging from a decade to a few months old. Using Microsoft ASP.Net and Aeturnum’s Search Solutions Framework, the implementation team was able to create a rich user experience regardless of device capabilities. Style sheets allow the application to look and behave differently based on the type of device (PC/Mac, Smartphone or WAP phone). The solution also provides an intuitive, map-based interface. Results are displayed on a map, with the user able to refine searches by interacting with the map (zooming, scrolling, or drawing a bow to filter results). View the live site here.
